If you haven’t seen the latest Hyundai i30 car TVC’s , your TV must be broken, because these incredible New Hyundai i30 TV Ads have generated an overwhelming wave of positive feedback. The breathtaking time-lapse imagery gracing these ads have been captured all over the world and the multi award winning car created the same response receiving “Gold” at the Australian Cinematography Society Awards.
Seán Paul Moss from Inception Time-Lapse + Photography was commissioned by the production company 8 Commercials in Sydney, to be the Lead Time-Lapse Technician on main unit, for the latest HYUNDAI i30 masterpieces.
The major car campaigns for Hyundai were shot all over Australia and the World on an remarkable, 5 week shoot! There were some awe-inspiring and amazing locations and the real i30 car travelled with us, to nearly all of them. 5 stunning commercials in total, were filmed entirely with Time lapse photography. It was an absolute dream job for any technician in the film and TV industry and you could probably wait your whole life to get a chance to work on a job like this.
The Director/DOP and myself were constantly in total awe, of the amazing time-lapse dolly shots were achieving throughout the shoot. At one stage we were filming in mind numbing -40deg temperatures on a frozen lake with the i30 car up near Santa’s place in Canada, while witnessing the most spectacular Northern lights Aurora display in 3 years! Unbelievable. As well as 24hours of solid unexpected rain that turned a Salt Lake in Adelaide, into a perfect sheet of glass… magnificent. This reflected a crazy showground ride we had transported in especially for the background. This is where we achieved some of the most amazing images we have ever captured in the 15 years of working together. Absolute GOLD! It was Such an honor to be an integral part of this Incredible shoot.
We also left the VOLCANO in Hawaii, 3 hours before an earthquake hit and landed on Oahu to the sounds of sirens in the streets announcing ” A TSUNAMI IS COMING” from a Huge earthquake in Japan and will hit the island in 4 hours!!!! WTF!? So we went up to our penthouse on the Beach with bottles of wine and waited for the show to arrive. 2nd Unit were also lucky enough to travel to exotic places like Dubai, Japan, the Philippines and Tasmania capturing more incredible work.
I live and breathe capturing astounding images and I must admit, I’m so in love with time-lapse photography. So for me now, this love is now my passion. If you have ever been with me on a time-lapse shoot, you will know what I mean.
– Voted Australia’s ‘Best Mid-Size Car’ three years in a row by Australia’s Best Cars.
Most recently voted winner of Wheels Magazine’s ‘Gold Star Cars’ 2010 Small Under $26k Category. The i30 range ticks all the boxes for dynamic design and function, exceptional road performance and unbeatable value for money –